The internet has its way of making and unmaking heroes or celebrities online. Through a critical visual and textual analysis, this article examines the notion of the Milkshake Duck as facilitated by surveillance through the lens of Mark Andrejevic’s theory of the Digital Enclosure (2007a; 2007b). We must continuously explore ways to think about privacy, by not only reducing the constraints imposed on users (Benkler, 2016) but also reimagining means that data is collected, stored, shared, and accessed. What the current article offers to the existing body of research is a consideration for nonsecurity uses of surveillance, as Rice, (2017) suggests. I explore surveillance through the lens of consumers of technology, not state actors or corporations. I explore surveillance as a cyber disciplining tool for internet users who crown and dethrone internet stars or celebrities.
Students in my Managing Digital Identities class paired up with Dr. Precious Yamaguchi's students at Cedar Crest College in Allentown, PA. They read articles related to social media/digital media, and had lively discussions over these articles. They also presented virtually. Some of these students are still in touch with each other:)
Photo Credit: Dr. Precious Yamaguchi